Hey, I'm Kathie
I didn't always know what I was building.
I started in print, designing for some of the most acclaimed magazines in the industry, but when the world went digital, I found myself searching for my place. I dabbled in custom invitations, obsessed over typography, and kept chasing the thing that felt right.
What I didn't realize was that every project was quietly leading me somewhere.
That love of type? It became a passion for creating thoughtful visual identities.
That editorial eye? It became brand strategy, storytelling, and helping businesses communicate what makes them different.
Seven years later, it all clicked.
I realized every chapter had been preparing me for the work I do today: helping businesses uncover their story and build brands that connect with the people they are meant to serve.
The brand designer that understands wellness businesses
Back in 2017, a health scare landed me in the hospital. What turned out to be GERD was also my body telling me something had to change.
After having my kids, I wasn't eating right, I wasn't moving the way I used to, and I knew it.
So I threw myself into a fitness and nutrition program, and eventually became a coach for it. I overhauled my habits, got into the best shape of my life, and built a real community along the way. Coaches I still meet up with every year for a girls' trip, and people who trusted me to show up for them.
I'm no longer coaching, but that chapter changed me.
I still work out, eat balanced meals, focus on my mental health, practice self-care, and make time for myself because I know what happens when you don't.
So when a wellness client sits down with me and talks about wanting to build something people can trust, I understand it on a level that goes beyond design.
I've been the person making the change, building the community, and showing up for others while figuring it out myself.
Not just professionally, but personally.
Here's what makes it personal
Fun Facts
1
I'm a wife, mom of two boys, and full time Bernedoodle wrangler to Jasper. Harley and Quinn, my cats, run the house and everyone knows it. I'm also the person in the family who reads the nutrition labels, eats peanut butter straight from the jar, and drags everyone outside because we have to get our steps in.
2
I'm a Disney lover, superhero movie buff, baking show obsessive, classic rock fanatic (Pink Floyd on repeat), true crime documentary addict, and newly converted anime fan. My son gets full credit for that last one. Yes, all at once. My interests are eclectic, and I stand by it.
3
I got my start designing for highly acclaimed magazines, including ESPN The Magazine, and was recognized by the Type Directors Club and the Society of Publication Designers. Turns out an obsessive love of typography is actually a superpower.
4
I'm the designer who asks a lot of questions before ever opening Illustrator. Strategy first, always. Your brand deserves more than pretty.