Hey, I'm Kathie
I help wellness businesses ditch lackluster branding and become impossible to ignore.
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That eye for what actually makes a brand land came from two decades in editorial design, including seven years as an award-winning designer at ESPN The Magazine, featured in TDC Typography 26 and three SPD Annuals, and six years building brand identities for kids' magazines.
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Through brand strategy and intentional design, I uncover what makes your business different and turn it into a brand that builds trust, attracts the right clients, and makes you the obvious choice.
Because your brand should communicate the value you already bring to the world.
You are exceptional at what you do. Your brand should show that.
You are:
Getting people results that actually last
Growing almost entirely on word of mouth
Quietly better than whoever you get compared to
But your brand does not communicate the expertise, trust and value behind what you offer. You don't need more noise. You need clarity.
THE SOLUTION
The Obvious Choice™
​A strategic brand transformation designed to help wellness businesses uncover their story, clarify their difference, and build a brand people trust.
The Clarity Framework:​ Three Phases
Discover
I find what's already true about your business: your story, your audience and competitors, and your creative direction.
Define
We decide what you claim and how you say it: your positioning, your messaging and voice, and your mission, vision, and values.
Design
I design what represents you: your visual identity, and the system that keeps it consistent everywhere it shows up.​​
Brands built to be remembered.
Every project starts with strategy, because good design without strategy is just decoration, and strategy without design is just a document.
